Spending

(Community Matters) One reason we might be seeing a closing of the gaps in key state polls is McCain’s outspending of Obama in media buys. According to Greg Sargent at TPM:

Iowa: McCain has spent roughly $700,000 more than Obama.

Missouri: McCain has spent roughly half a million more than Obama.

Ohio: McCain has spent approximately one million more than Obama.

Pennsylvania: McCain has spent roughly a million and a half more than Obama.

New Hampshire: Spending is about even.

New Mexico: McCain has spent approximately $300,000 more, and has outspent Obama by roughly two to one.

Nevada: McCain has outspent Obama by $800,000, also roughly two to one.

Missouri: McCain has spent $500,000 more than Obama.

Virginia: Obama has spent a million more than McCain, largely because Obama is advertising statewide while McCain is only up in the northern part of the state.

Wisconsin: McCain has spent roughly a half million more than Obama.

North Dakota: Obama has outspent McCain by around $170,000.

Gotta remember that McCain must spend the rest of his primary money before being declared the nominee at GOP convention. Since Obama has opted out of public funding, he can continue to spend primary dollars during the general. Also, of course, Obama is running a 50 state campaign. Finally, it’s heartening to know that even with McCain so significantly outspending Obama in media buys, our field operation far surpasses theirs. I’m not sure if the numbers still hold but a month or so ago McCain had 6 paid field organizers on the ground in Michigan, we had over 300.

hmm, if the people who will decide this election don’t yet know Obama or McCain, which is the most effective strategy?

Subsequent: read the 538 comment on TPM’s blog piece here

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