(Community Matters) I’ve just had a chance to skim Brian Solis’ piece on the evolution of the public relations industry?
Social Media symbolizes a crossroads for public relations representing the decision we, as individuals, face in our career. In one direction, we can adopt the transparency and the expertise necessary to genuinely and sincerely connect directly with our customers, peers and the influencers who advise them. In the other direction, we can continue relying on hyperbole and jargon filled press releases for coverage, spamming targets with irrelevant information, maintaining a superficial and shallow knowledge of the products and industries we represent, and maintaining distant and removed relations with those we wish to cover our stories.
The new world of influence demands customer empathy, evangelism, passion, expertise, and knowledge – everything else is disposable and takes away from your focus and potential.
Community Matters 