(Community Matters) from Playbook:
FIRST LOOK – “Hill+Knowlton Strategies Launches Influence Point … Hill+Knowlton Strategies [today will launch] a new service called Influence Point … With H+K Influence Point, companies can serve online ads directly to individuals identified as influencers. H+K’s combined research and digital teams have developed a proprietary methodology for identifying universes of financial, media and political influencers. These audiences can then be served display, video and mobile ads. This allows companies to dramatically decrease wasteful spending on large online ad buys targeted at specific audiences, even on the most accredited news sites.











