Daily Archives: 06/18/2014

Social Media & Kids

SocialMediaLandscape(Community Matters) Debriefed our social media initiative for Lemonade Day. Five preliminary findings:

  • social media not effective for kids under 12 or 13
  • social media for teens effective when they broadcast the messages
  • Facebook and Twitter most effectively reach adults – mentors, teachers & parents
  • Themes work well on Facebook
  • Sponsors like the mentions and perceive value