Deloitte’s 2015 Global Human Capital Trends: Culture & Employee Engagement Issues No. 1 Company Challenge.
In an era of heightened corporate transparency, greater workforce mobility, and severe skills shortages, culture, engagement, and retention have emerged as top issues for business leaders. These issues are not simply an HR problem.
Culture and engagement is the most important issue companies face around the world. 87 percent of organizations cite culture and engagement as one of their top challenges, and 50 percent call the problem “very important.
Organizations that create a culture defined by meaningful work, deep employee engagement, job and organizational fit, and strong leadership are outperforming their peers and will likely beat their competition in attracting top talent.
Given the harsh spotlight of this new transparency, an organization’s culture can become a key competitive advantage—or its Achilles’ heel.
Culture and engagement are now business issues, not just topics for HR to debate.
Employees are now like customers; companies have to consider them volunteers, not just workers (ha! My all carrot, no stick story might finally resonate!)
Leaders lack an understanding of andmodels for culture:
Today’s workers have a new focus on purpose, mission, and work-life integration
Research shows that a variety of complex factors contribute to strong employee engagement, including job design, management, work environment, development, and leadership. Today, more than twice as many employees are motivated by work passion than career ambition (12 percent vs. 5 percent), indicating a need for leadership to focus on making the work environment compelling and enjoyable for everyone.
While most leaders are measured on the basis of business results, organizations must begin holding leaders accountable for building a strong and enduring culture, listening to feedback, and engaging and retaining their teams.
Citing a specific example, noted a five-year transformation program, a key component of which was to build a sustainable, values-driven culture across the organization. (hmm, I keep focusing on mission driven cultures and forget to note values. I think I take that portion too much for granted)
Where companies can start:
Engagement starts at the top
Measure in real time
Make work meaningful
Listen to the Millennials
Simplify the work environment
Entrepreneurs Foundation’s Culturati Summit January 31, 2016 – February 1, 2016. Underwriter: Deloitte