Daily Archives: 05/09/2014

Methodology of Zandan Poll

zandan-logo(Community Matters) received a note from a friend who took exception with Peter Zandan’s poll’s finding that Austinites satisfaction w/ our city is high and not dependent on socio-economics – that Hispanics are even happier than Whites. The friend who wrote to challenge this finding is close to the ground in Austin’s Hispanic community so I definitely wanted to check out 

Peter is a long time friend & mentor. I admit to discussing some questions and issues prior to the poll going to the field and to having access to results prior to its release. I don’t recall any discussion about the issue of Hispanic satisfaction, however. Caught Peter on his way out of town this morning and an associate was kind enough to summarize the poll’s methodology. The methodology looks really sound – much more so than most polls. [Peter’s reminded me – the poll is of Austin metropolitan citizens – not targeted to voters.]

High-level Summary

The Zandan Poll took great care to be as representative as possible of the Austin population.  In order to do that, an online panel was utilized, a very acceptable and standard practice for modern survey research  (see note below).  The Poll includes large numbers of respondents in each target group (i.e., 184 Hispanics).  Additionally, in order to ensure representativeness, the results were weighted to match latest Census information. Weights for most polls are as high as 1 person being “weighted up” to represent 7 people in the final results.  The weights in the Zandan Poll are extremely modest in comparison, for instance Hispanics have a weight of 1.4 (details for other groups shown below).

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