(Community Matters) An excellent summary of 2012 philanthropy in America. Best presentation of Giving USA data I’ve seen yet plus much more. Thanks Joanna Linden for sending me the CCS report.
- $316B total giving in 2012
- 72% by individuals
- list of top individual, corp and foundation donors
- online NPO revenues grew 21%
- online monthly giving grew 43%
- # internet donations to charities increased by 20%
- share of people who made a gift in response to an email appeal dropped by 20% [sic]
- 20% of online fundraising takes place in Dec.