Next Generation Donors

next generation(Community Matters) Stanford Social Innovation Review: Next Gen Donors and Their Plan for Greater Impact

A first-of-its-kind national study shows that Gen X and Millennial major donors aim to revamp philanthropic strategy and take risks on new tools.

The next generations of major donors have the potential to be the most transformative philanthropists in history. The Gen Xers and Millennials who are inheriting the $40 trillion wealth transfer, along with those making their own wealth, will control unprecedented amounts of philanthropic resources.

While they perceive their parents and grandparents as driven by obligation, recognition, and tradition, they see themselves as driven by strategy and impact. Next gen donors want to change how they give, more than what causes they support. They want to revamp philanthropic strategy in ways that can make it more effective.

this so reminds me of my friend Will Meredith

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