Daily Archives: 03/13/2013

NPR’s Generation Listeners

NPR-articleLarge(Community Matters) NPR’s average listener is 52yo; I think the average age for donors even higher. They’ve launched an initiative termed Generation Listeners, which according to the NYT  is “a campaign to make public radio cool in the minds and ears of young people.” My interpretation is that they are discovering – listening to learn what type of programming and features appeals to a generation of listeners more accustomed to Pandora, the radio service which plays musical selections of a certain genre based on the user’s artist selection, further customizing the stream basked on user feedback.

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