Gallup

(Community Matters) Interesting to read about Gallup’s review, learning how they got the presidential race so wrong. They’re publicly releasing their report next month but some of the preview includes:

  • how they ask about race makes a difference – appears yes or no doesn’t work as well as allowing respondents to choose more than one answer (& since they extrapolate and model sample results in part based on race, this can significantly impact modeled results)
  • In the future traditional polling could be supplemented by non-probability data, administrative data, social media data.

Huff Post

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