(Community Matters) Interesting to read about Gallup’s review, learning how they got the presidential race so wrong. They’re publicly releasing their report next month but some of the preview includes:

  • how they ask about race makes a difference – appears yes or no doesn’t work as well as allowing respondents to choose more than one answer (& since they extrapolate and model sample results in part based on race, this can significantly impact modeled results)
  • In the future traditional polling could be supplemented by non-probability data, administrative data, social media data.

Huff Post

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s