(Community Matters) . . . Essential Skills for Advocates and Spokespersons.
Received a Kirkus star review in 15 May 2012 issue. Such perfect timing . . .
Stories seem to be what consumers crave, particularly if they are heartfelt and authentic; . . . The authors present many engaging techniques, such as asking advocates to describe their mission in just six words and demonstrating how to create a visual “story map” to document one’s experience. . . .
Capecci and Cage convey “the five qualities of effective advocacy stories,” discuss how to develop key messages, and explain how to craft a story and deliver powerful presentations.
Community Matters 